Reference
25 key terms and definitions for affiliate marketing, geo-targeting, link tracking, and campaign optimization.
The practice of delivering different content or redirects to users based on their geographic location (country, region, or city).
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A single URL that dynamically redirects visitors to different destinations based on configurable rules such as location, device type, or traffic split.
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A URL redirect processed at the nearest CDN edge server to the visitor, delivering sub-200ms redirect speeds from 300+ global locations.
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Hiding a long, complex affiliate URL behind a shorter, branded URL to improve click-through rates, build trust, and protect commissions.
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The automatic distribution of clicks across multiple destination URLs based on weighted percentages, used for A/B testing and offer balancing.
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A URL that points to a specific page or content within an app or website, rather than the homepage or a generic landing page.
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An HTTP status code indicating a URL has permanently moved. Search engines transfer SEO ranking value from the old URL to the new one.
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An HTTP status code indicating a URL has temporarily moved. Browsers do not cache the redirect, ensuring every click passes through the tracker.
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A branded domain or subdomain (like go.yourbrand.com) used for redirect links instead of a shared platform domain.
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A server-to-server callback URL used to notify an affiliate tracker when a conversion event (signup, purchase, deposit) occurs.
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Tags added to URLs that track the source, medium, campaign, and other details of traffic in analytics tools like Google Analytics.
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The percentage of people who click a link after seeing it. Calculated as (clicks ÷ impressions) × 100.
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The percentage of visitors who complete a desired action (signup, purchase, deposit) after clicking a link.
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The average revenue generated per click on an affiliate link. The primary profitability metric in affiliate marketing.
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The revenue generated for every dollar spent on advertising. A ROAS of 3.0 means $3 revenue for every $1 spent.
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A tracking method where conversion data is transmitted directly between servers, bypassing the browser. More reliable than pixel-based tracking.
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A JavaScript snippet placed on a thank-you page that fires when a conversion occurs. Being replaced by server-side tracking.
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Invalid clicks on affiliate links generated by bots, click farms, or competitors to inflate traffic numbers or drain advertising budgets.
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A method of comparing two or more versions of a landing page or offer by splitting traffic between them and measuring which performs better.
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The process of identifying and filtering automated non-human traffic from legitimate human visitors to ensure accurate analytics.
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A numerical score (0-100) that rates the overall legitimacy of traffic based on bot detection, click velocity, and fraud flags.
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Preventing specific IP addresses or ranges from clicking your affiliate links to stop click fraud, competitor clicks, and bot traffic.
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An automated HTTP POST request sent from one server to another when a specific event occurs, enabling real-time data delivery without polling.
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A unique secret token used to authenticate programmatic requests to a platform’s REST API, identifying which account is making the request.
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A platform connecting advertisers with affiliate publishers, handling offer distribution, tracking, payments, and compliance.
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GeoRedir combines geo-targeting, A/B testing, fraud detection, and conversion tracking in one platform. Start free.
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