Glossary/IP Blocking

IP Blocking

Preventing specific IP addresses or CIDR ranges from accessing your redirect links. Used to block fraudulent clicks, competitor spying, and known bot networks.

Extended Definition

IP blocking is the most direct form of click fraud prevention. When you identify an IP address or range that's generating fake clicks, you add it to a block list. Any future clicks from that IP are intercepted before they reach the destination URL, preventing wasted ad spend and inflated analytics.

Types of IP Blocks

TypeExampleUse Case
Individual IP192.168.1.100Block a specific bad actor
CIDR range192.168.1.0/24Block a subnet (256 IPs)
Global blockApplies to all your linksKnown bot networks, data centers
Per-link blockApplies to one specific linkCampaign-specific fraud source
Temporary blockExpires after set durationSuspicious activity that may be temporary

When to Block IPs

  • High click velocity — Same IP clicking your link dozens of times per hour
  • Zero conversions — IP sends hundreds of clicks but never converts
  • Data center IPs — Clicks from AWS, Google Cloud, or hosting providers (usually bots)
  • Competitor IPs — Identified competitor clicking your ads to waste budget
  • Known proxy/VPN ranges — When your offer doesn't allow proxy traffic

How GeoRedir Handles IP Blocking

GeoRedir supports individual IP, CIDR range, global, per-link, and temporary blocks. Blocked IPs are checked at the edge (Cloudflare Workers) with KV-cached lookups for sub-millisecond performance. The traffic quality dashboard surfaces suspicious IPs automatically. Manage blocks from the dashboard or via API. See the Click Fraud Protection Guide for setup.

Related Terms

Block bad IPs at the edge

GeoRedir checks blocked IPs in under 1ms at Cloudflare's edge. Global, per-link, and temporary blocks.

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