Glossary/Bot Detection

Bot Detection

The process of identifying and filtering non-human traffic (crawlers, scrapers, click bots) from your link analytics. Industry data suggests 40-50% of all web traffic comes from bots.

Extended Definition

Bot detection is critical for affiliate marketers because bot clicks inflate your analytics, waste ad spend, lower your conversion rate, and can get your account flagged by affiliate networks for low-quality traffic.

Not all bots are malicious. Search engine crawlers (Googlebot, Bingbot) are "good" bots that index content. The bots you want to detect and block are click bots, scrapers, and fraud bots that generate fake clicks.

Common Detection Methods

MethodHow It WorksEffectiveness
User-Agent matchingChecks against 40+ known bot signaturesHigh for known bots
Click velocityFlags IPs with >5 clicks in 60 secondsHigh for simple bots
IP reputationCross-references against known bot IP databasesMedium-high
Header analysisChecks for missing or inconsistent browser headersMedium
Behavioral analysisDetects non-human browsing patternsHigh for sophisticated bots

Why Bot Detection Matters for Affiliates

  • Inflated analytics — Bot clicks make your EPC look lower than it really is
  • Wasted ad spend — Paying for clicks that will never convert
  • Account bans — Networks flag affiliates sending bot traffic
  • Skewed A/B tests — Bot traffic can make the wrong variant appear to win
  • Lower traffic quality scores — Networks use quality scores to rank affiliates

How GeoRedir Handles Bot Detection

GeoRedir's bot detection runs at the edge (Cloudflare Workers) and checks every click against 40+ known bot User-Agent patterns. When block_bots=true is enabled on a smart link, detected bots are blocked before they reach the destination. Click velocity detection flags IPs making more than 5 requests in 60 seconds. All detections are logged in the traffic quality dashboard. See the Click Fraud Protection Guide for full setup.

Related Terms

Filter out bot traffic automatically

GeoRedir detects and blocks bots at the edge before they inflate your analytics or waste ad spend.

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