UTM Parameters

Extended Definition

UTM (Urchin Tracking Module) parameters are query string parameters appended to URLs that allow analytics platforms to identify where traffic comes from. They were originally created by Urchin (later acquired by Google and became Google Analytics) and remain the industry standard for campaign tracking.

The 5 UTM Parameters

• utm_source (required) — Identifies the platform sending traffic: google, facebook, newsletter
• utm_medium (required) — The marketing channel: cpc, email, social
• utm_campaign (required) — The campaign name: spring_sale, product_launch
• utm_term (optional) — The paid keyword: running+shoes
• utm_content (optional) — Differentiates similar content: hero_cta, sidebar_ad

Example

https://example.com/landing-page
  ?utm_source=facebook
  &utm_medium=cpc
  &utm_campaign=spring_sale_2026
  &utm_content=hero_banner

How GeoRedir Handles UTM Parameters

GeoRedir can automatically append UTM parameters to all redirect destinations. Set your UTM values once on the smart link, and they're appended to every click — regardless of which geo or device rule matches. This ensures consistent tracking across all your redirected traffic.

Try our free UTM Parameter Builder to generate properly formatted URLs.

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