An HTTP status code indicating that a URL has permanently moved to a new location. Search engines transfer SEO ranking value (link equity) from the old URL to the new one.
A 301 redirect tells browsers and search engines: "This page has permanently moved. Update your records." When Google encounters a 301, it transfers the old page's ranking signals (backlinks, authority) to the new URL and eventually removes the old URL from its index.
301 redirects are primarily used for:
For affiliate tracking links, 301 redirects are usually the wrong choice. Because 301 means "permanent," browsers cache the redirect and may skip your tracking server on subsequent clicks. This means you lose click data and can't update the destination without the visitor clearing their cache.
GeoRedir uses 302 redirects for smart links by default, which is the correct choice for dynamic, conditional redirects. 301s would cause browsers to cache the destination and bypass GeoRedir's rule evaluation on repeat visits. Use our free Redirect Checker to verify redirect types on any URL.
Use our free redirect checker to verify 301 vs 302 on any URL.
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