Glossary/Edge Redirect

Edge Redirect

A URL redirect that is processed at the nearest CDN edge server to the visitor, rather than at a central origin server, resulting in significantly faster redirect speeds.

Extended Definition

Traditional redirects work by sending the visitor's request to a single server (often in one location like US-East), which processes the rules and returns the redirect response. If the visitor is in Tokyo and the server is in Virginia, that round trip adds 200-400ms of latency.

Edge redirects move this processing to the nearest edge node in a global CDN (Content Delivery Network). When a visitor in Tokyo clicks a link, the redirect is processed at an edge server in Tokyo — not Virginia. The result is sub-50ms processing time regardless of the visitor's location.

Edge redirects are especially important for affiliate marketing because every millisecond of delay reduces conversion rates. Studies show that a 1-second delay in page load reduces conversions by 7%. For redirect-based flows, the redirect itself is the first delay visitors experience.

Edge Redirect vs Server Redirect

  • Edge redirect — Processed at 300+ global locations, sub-200ms total, no single point of failure
  • Server redirect — Processed at 1-3 server locations, 200-800ms depending on visitor distance, server outage = total downtime

How GeoRedir Handles Edge Redirects

GeoRedir is built on Cloudflare Workers, which run at 300+ edge locations worldwide. Every smart link redirect — including geo-detection, rule evaluation, and the redirect response — happens at the edge node closest to the visitor. This delivers consistent sub-200ms redirect times globally.

Related Terms

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