The percentage of people who click a link, ad, or call-to-action after seeing it. Calculated as (clicks ÷ impressions) × 100.
Click-through rate is one of the most fundamental metrics in digital marketing. It measures how effective your link, ad, or CTA is at generating clicks from the people who see it.
CTR = (Total Clicks ÷ Total Impressions) × 100%
Example: Your Facebook ad was shown 10,000 times and received 250 clicks → CTR = 2.5%
| Channel | Average CTR |
|---|---|
| Google Search Ads | 3-5% |
| Facebook/Meta Ads | 0.9-1.5% |
| Display Ads | 0.3-0.5% |
| Email Marketing | 2-4% |
| Affiliate Links (in content) | 1-3% |
GeoRedir helps improve CTR through custom domains (branded links get more clicks) and link cloaking (clean URLs look more trustworthy). GeoRedir's analytics dashboard shows click counts per link, which you can combine with impression data from your ad platform to calculate CTR.
Branded links get 30-40% more clicks. Set up a custom domain and start tracking.
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