Glossary/Traffic Quality Score

Traffic Quality Score

A composite metric (0-100) that rates the quality of traffic to your links based on unique click ratio, fraud signals, geographic diversity, and behavioral patterns.

Extended Definition

Traffic quality score aggregates multiple signals into a single number that tells you how "real" your traffic is. A score of 100 means all clicks are unique, human, and from diverse sources. A low score indicates problems like duplicate clicks, bot traffic, or suspicious patterns that could get your affiliate account flagged.

Scoring Factors

FactorGood SignalBad Signal
Unique ratio>85% unique clicks<50% unique clicks
Bot traffic<5% detected bots>20% detected bots
Click velocityNatural click patternsBursts of rapid clicks
Geo diversityMatches targetingSingle IP/proxy range
Device mixNatural mobile/desktop split100% one device type

Score Ranges

  • 90-100: Excellent — Clean, high-quality traffic
  • 70-89: Good — Minor issues, generally healthy traffic
  • 50-69: Fair — Noticeable quality issues, investigate fraud signals
  • Below 50: Poor — Significant bot or duplicate traffic, take action immediately

How to Improve Your Score

How GeoRedir Handles Traffic Quality

GeoRedir calculates a traffic quality score for every smart link automatically. View it in the analytics dashboard alongside unique/duplicate breakdown, fraud flag counts, and a list of suspicious IPs. Scores update in near real-time as new clicks arrive. Set up alerts to get notified when a link's quality score drops below a threshold.

Related Terms

Monitor your traffic quality

GeoRedir scores every link's traffic quality in real time. Spot fraud before it damages your campaigns.

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