Conversion Tracking & Postback URLs

What Is Conversion Tracking?

Conversion tracking lets you measure what happens after a click. Instead of just knowing how many people clicked your link, you know how many actually signed up, purchased, or made a deposit.

This is critical for affiliate marketing because it lets you calculate ROI (return on investment) and EPC (earnings per click) — the metrics that determine whether a campaign is profitable.

How It Works

GeoRedir's conversion tracking works in 3 steps:

When a visitor clicks your smart link, GeoRedir generates a unique click_id and appends it to the destination URL
The advertiser's system stores this click_id when the visitor arrives
When the visitor converts, the advertiser fires a postback URL back to GeoRedir with the click_id, recording the conversion

Setup Steps

1. Enable Conversion Tracking

When creating or editing a smart link, toggle "Conversion Tracking" on. This tells GeoRedir to append a click_id parameter to all redirect URLs.

2. Configure the Postback URL

Set the Conversion Postback URL in the advertiser's system. This is the URL the advertiser will call when a conversion happens:

https://api.georedir.com/api/analytics/track/conversion?click_id={click_id}

Macro Syntax Varies

Different affiliate networks use different macro syntax for the click ID. Common formats include {click_id}, {clickid}, {{click_id}}, and #click_id#. Check your advertiser's documentation.

Postback URLs

The postback URL supports optional parameters:

# Basic conversion
https://api.georedir.com/api/analytics/track/conversion
  ?click_id={click_id}

# With revenue amount
https://api.georedir.com/api/analytics/track/conversion
  ?click_id={click_id}
  &revenue={payout}

Viewing Conversions

View conversion data on the analytics page for each link. You'll see:

Total conversions — Number of completed conversions
Conversion rate — Conversions / clicks as a percentage
EPC — Earnings per click (total revenue / total clicks)
ROI — Return on investment when campaign costs are set

ROI Calculation

To calculate ROI, set your campaign cost on the smart link. GeoRedir then computes:

ROI = ((Revenue - Cost) / Cost) × 100%

Example:
  Revenue: $500 (from postbacks)
  Cost: $200 (set on smart link)
  ROI: (($500 - $200) / $200) × 100% = 150%

A positive ROI means you're making money. A negative ROI means you're spending more than you earn — time to optimize your campaign or kill it.

Conversion Tracking Guide